Web Design
Website aesthetics evolve over time, and maintaining a modern edge means keeping up with the current design trends. A clean, clear, user-friendly, and mobile-first approach with stylistic color pallets and font choices combined with infographics and authentic images are sure to appeal to your visitors. Modern websites contain features that promote engagement through on-page animation and interaction. Texture and personality balanced by frictionless navigational flow invite and engage users to stay interested.
It seems silly to mention the obvious but unfortunately, the obvious is most often overlooked. Does your website have all the pertinent information visitors would look for and expect from a professional website?
- Is there a way for visitors to contact you?
- Do you list your services, explain what you offer, your specialization?
- Is there an “About you” page?
- How about testimonials with enthusiastic praise for your work?
- Where are you located?
Spell out what you do, who you serve, and how to reach out. Making relevant information easily accessible is key.
SEO
Understanding how Google reads websites and how search engines work can help guide you in organizing your website’s structure and content. Mechanics and software play a big role in your website’s efficacy. Have you submitted your website to Google, created a sitemap, had Google crawl your website pages? Are your pages titled appropriately with descriptions, content, and images for support? Although many DYI website platforms (Godaddy, Squarespace, Wix) work well in helping you build a digital website brochure, getting your website found online and attracting traffic will require a bit more research or help from a professional.
Social Media
Social media can be the biggest driver for website traffic. If you are posting on one platform – with so many cost-effective automation tools available – there is no reason to miss out on all the others. Facebook, Instagram, Twitter, LinkedIn, and Pinterest all bring valuable opportunities for visibility, growth, engagement, and search engine optimization. An active blog can help your website rank for keywords, provide content for social media, and facilitate additional referrals to your website. For local search, Google My Business is your website’s most visible asset. This important platform can also be automated for an active and up-to-date presence.
Target Audience. Consultation
Who is your ideal client? Who do you enjoy working with the most? This is your target audience. Get to know this demographic well. Show them your value. Speak their language, cater to their style, show them what they want to see, answer their questions before they ask, expand on their joy, and get them excited about working with you. After all, your website is really for them.
*The Top Five Must-Haves for Creating a Dynamic Website, MTNA Business Digest Feature Volume 1, Issue 3
Virtual Tours
Google Streetview Virtual Tours allow your visitors to take a tour of your facility before they walk through the doors. The Menu feature highlights your venue’s amenities, store products or facility features. This versatile marketing service can be embedded on your website, social media platforms or email.
Workshops & Presentations
Online visibility is crucial when promoting your studio, music school, local association, business or concert schedule. Successfully market yourself online by improving search engine optimization through your online profile, website and social media platforms. Set up your Google My Business Listing on Google Search and Maps to increase visibility on Local Search. Learn from presentations and workshops which address internet marketing basics, web design, and social media management.
Elite One Media is an MTNA Business Partner, and has been providing current members a discounted rate for online marketing services since 2017.
